The Best Brandmentions Alternative in 2025

BrandMentions is a popular social listening and brand monitoring platform that monitors social media, blogs, and reviews. We'll compare MentionTracking and Brandmentions based on features, pricing, and ease of use so you can choose the right tool for you.

In today's marketing world, it's crucial to know what people are saying about your brand on social media, so tracking mentions of your brand is a must. People often make purchasing decisions based on their opinion of a brand, often formed through social media or through their friends. Seeing enthusiastic reviews on social media creates a positive impression of the brand, while seeing complaints and criticism, especially those ignored by brand employees, creates a negative impression. That's why it's important to monitor your brand's reputation and respond promptly to complaints. It's much more rewarding to see a company employee quickly respond to a complaint and resolve it than to see it left unanswered, leading other users on social media to discuss it. This is especially common on social media platforms like Reddit and X (Twitter). Whether positive or negative, if handled correctly, mentions can be a major opportunity for business growth.

Brand monitoring tools are specifically designed to track mentions. You can use your brand name or keywords to track, you can also use your competitor's brand name. This is often very useful for understanding your competitor's overall reputation.
Now let's compare MentionTracking and Brandmentions and identify their advantages and disadvantages.

What is MentionTracking?

MentionTracking is a social listening tool designed to monitor platforms that are particularly important for shaping opinions about your brand. It analyzes platforms such as Reddit, YouTube, X (Twitter), Instagram, Hacker News, forums, and blogs.

MentionTracking is also equipped with an AI data analyzer, allowing you to receive sentiment analysis for every mention of your brand or keyword you specify.
MentionTracking finds posts and comments containing your specified keywords and immediately sends you notifications in Slack or Discord, so you can always respond instantly if necessary. In the Analytics section, you can generate a report with key metrics about mentions of your brand.

What is Brandmentions?

Brandmentions is a social listening tool that allows you to track mentions on platforms such as Instagram, YouTube, X (Twitter), Bluesky, LinkedIn, as well as review sites Yelp and TripAdvisor.

Brandmentions also allows you to track historical data for up to one month.

MentionTracking vs. Brandmentions

To set-up MentionTracking you need to follow the steps bellow:

• Sign up using a magic link via email, or use your Google account.
• In the Keyword Settings section, enter your brand name or keywords you want to track. After that, you can select the language of mentions. For example, if you select English, you will only receive mentions in English, thus avoiding cluttering your mentions feed.
• Within a few minutes, you will receive the first mentions. The system will process the platforms you have selected and find up to 10 mentions on each platform.
   

The set-up process on Brandmentions:

• Sign up with your business email (you can't use your Gmail).
• Enter your personal details (required).
• Create new project.
• Enter your keywords.
• Required to set filters (OR/AND) for tracking.
• Select the languages of mentions and remove keywords generated by AI that you don't need.
• Enter details about your experience with the Brandmentions system (yes, this is required).
   

If you value your time, and especially if you are new to brand monitoring tools, you will find MentionTracking much easier to understand. However, if you are an experienced user and have already used brand monitoring tools, Brandmentions provides a huge number of filters for tracking mentions.

Alerts (Notifications)

Both tools allow you to set up notifications via email/Slack on a schedule or in real time. You can choose which keywords you want to receive notifications for, and you can also filter by sentiment (positive/negative/neutral). However, in Brandmentions, this feature is only available on the Pro plan, which costs $299 per month.

Data Sources

MentionTracking covers a wide range of platforms, focusing primarily on social media, as this is typically the main source where people obtain and form opinions about a brand's reputation. In addition to social media, the tool allows you to track forums, news sites, and blogs via RSS feeds.

Here is a complete list of platforms currently being tracked:

• Reddit
• X (Twitter)
• YouTube
• Hacker News
• Instagram
• RSS Feeds

MentionTracking also plans to add several review platforms in the near future.

Brandmentions covers a huge number of social platforms, but unlike MentionTracking, this tool focuses heavily on tracking forums and blogs. For Brandmentions to work effectively, it is also advisable for your business to have pages on platforms such as Twitter, LinkedIn, etc.

Here is a complete list of platforms currently being tracked:

• Reddit
• X (Twitter)
• YouTube
• Bluesky
• LinkedIn
• Instagram
• Yelp
• Tripadvisor
• Booking

Target Audience

MentionTracking primarily focuses on providing a high-quality and convenient tool for solo entrepreneurs, startups, and B2B software companies. If it is important for you that the setup is simple and that you can immediately start receiving mentions for your specified keywords, then MentionTracking is the right choice for you.

Brandmentions is ideal for large brands and marketing agencies. It allows you to create a large number of projects in the dashboard and track mentions with various types of filters. If you work for a marketing agency or head the marketing department at a large company, Brandmentions is the right tool for you.

Pricing

MentionTracking understands how important the financial aspect can be for a startup, so it offers a free plan that allows you to track Reddit and Hacker News platforms. You can also use the free plan to get acquainted with the tool and see if it suits your needs. With the paid Pro plan, which costs $29 per month, you can track all available platforms and receive up to 1,000 mentions per month, which is ideal for small businesses.

Brandmentions only offers paid plans, which start at $99 per month. You can use a seven-day trial to familiarize yourself with the tool, but many features are unavailable in trial mode.

MentionTracking vs. Brandmentions: Comparison overview

Conclusion: MentionTracking, an Alternative to Brandmentions for startups

If you are a solo entrepreneur or are launching a startup, BrandMentions may be too complex and expensive. However, for an existing and well-established large business, BrandMentions may be a good option.

MentionTracking, on the other hand, allows you to try the tool right now with a free plan and easy setup. The ability to receive instant notifications about mentions of your brand and reactions to those mentions is a big step toward growing your business.